Defining User Problems with Streaming Services
First, we empathize with the users or customers who are using the product or service. We empathize by listening, watching, and understanding the end user. Then, we define the problem. The Define stage of the design thinking process is exactly what it sounds like. You cannot solve a problem without first understanding and defining the problem first. When a user has a complaint about a product or service, there is always a cause to the problem. What is causing the user to complain about the product or service? To put it simply, a user complaint + cause = problem.