Now I've set off to create user profiles, personas, and scenarios to figure out exactly what type of people shop online at Target. After doing some research, I've found that the Target's primary customer base is...me. Well, not exactly, but according to Numerator, "Target's typical shopper is a white suburban mother between 35 and 44 years old. She typically has some college or a 4-year degree education with a household income of $80,000." While this doesn't match my persona exactly, it's pretty darn close!